To all our industry peers,
We are excited to announce our presence at the Google TV/Auto Bootcamp 2024 in Mountain View next week. This event is of immense significance for us as we are attending it for the 11th consecutive time.
As pioneers in embracing Android TV from its inception, and with our commitment to TV based on Android OS, we have earned the trust and confidence of manufacturers and telco operators worldwide. We take pride in being their go-to partner for seamless implementation, life cycle management, and upgrades of both Android TV and Google TV-based products. Together, we have tackled countless challenges and successfully navigated the roadmap to deliver exceptional solutions to our valued clients.
In the automotive industry, we have closely observed how service-oriented architecture (SOA) transforms automotive software development, making the shift towards Android more crucial than ever. With its extensive app ecosystem, strong market demand, and ability to address in-vehicle infotainment (IVI) fragmentation, Android offers immense potential. However, automotive stakeholders are still not completely satisfied with the differentiation of Android Automotive from other Android flavors to unlock true car-centric apps and pave the way to a centralized architecture. They still value the platform and often choose Google through Google Automotive Services (GAS) to offer a high-quality, connected in-car experience. Balancing these advantages with the drawbacks of inadequate brand differentiation, data ownership and privacy concerns, dependency on Google, app ecosystem control, market perception, and regulatory issues is key for OEMs when deciding to adopt this platform.
Our paramount objective is to remain prepared and equipped to face the obstacles that lie ahead in the dynamic and ever-evolving landscape of the consumer and automotive infotainment industries. This year, we are particularly excited to engage in technology deep-dives and embrace best practices within a motivating environment alongside our esteemed fellow developers.
If you are in the area during the event, we encourage you to reach out and connect with our team. Krsto Lazic, Director of Marketing and Sales, and Milan Savic, VP of Digital TV Software, will find time for meetings and discussions, eager to exchange ideas and explore potential collaborations.
Let’s meet in the Bay Area and continue our journey of innovation and industry leadership!